In a global first, India’s Largest Fashion Portal Myntra killed its web site and became mobile only. This made sense as 70% revenue came from mobile devices and Myntra users were content consumers.
While a mobile first strategy is required as the designers & developers struggle to deliver content to multitude of screen resolutions, a mobile only strategy needs to be evaluated very carefully. Some of the following points should be kept in mind while thinking about mobile first and mobile only strategies:
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